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 MEN'S LIFESTYLES MEDIA & ADVERTISING

  

  Mens-Lifestyles-Corporate-Seal

Welcome to Men's Lifestyles and thanks for contacting us, we are always excited for new partnership opportunities to support great brands!

As the leading men's lifestyle brand, Men's Lifestyles is the absolute authority defining the genre in which it exists. With a unique and personalized approach, we are delivering the leading content for our readers in new and engaging ways. 

Whether alone or in combination with multiple media channels, Men's Lifestyles provides strong readership, diverse appeal and superior reach when combined with personalized and tailored solutions.

From bow ties to boat shoes, family to fortune, home and around the world, Men's Lifestyles delivers the leading interests of men for them to enjoy life, look hot and stay cool.

 

Creative Guidelines & Asset Specifications

With vast demographics, competitors struggle to reach their target audience without referencing Men's Lifestyles, as we deliver unlimited brand positioning in the Men's Lifestyle arena.

Men's Lifestyles and our Digital Studio offers unlimited custom solutions for brands to harness their message, and effectively position campaigns to successfully reach their audience.

 

General Conditions & Guidelines

- All ad units must launch a new browser  - DFP is used to serve Men’s Lifestyles Ad Units

window when clicked on
 - iContact is used to serve Newsletter placements
- Ads are served via iframe ad calls.  - All rich media ads must have an alternate
- Audio must be user initiated with a clearly
  GIF/JPEG versions of creative

recognizable on/off button  - No public service announcements (PSA) ads
- All expanding ad units must be user initiated              
  are allowed
- All floating ad units must have a clearly  - Men’s Lifestyles reserves the right to
  recognizable close button   terminate any campaign upon our discretion

 

Third Party & Rich Media Guidelines

We accept third party and rich media ad units, for Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or GIF/JPEG with click thru for all HTML newsletter placements

 

Creative Policy

- Men’s Lifestyles has final approval  -
All rich media ads must be served

for all ads with respect to content.
via one of the accepted vendors listed.
-
Men’s Lifestyles reserves the right to remove            
 - Any additional questions or comments

an advertisement from its web sites at   related to advertiser specifications

any time for any reason.   should be sent to media@menslifestyles.com
- Changes to existing campaigns must be received  

at least three business days prior to change.    


 

Leaderboard:

- Dimensions – 728x90, 970x66
 - Expanded Dimensions – 728x418, 970x418
- File size max – 40k
 - Rich Media Panels – (4) panels,
- Max Loops – 3 loops, 30fps
  60K max per panel
- Animation Length – 30 secs.  
 - Expansion Initiation – User-Initiated -
- Flash Ad Unit Click Tag – on (release) 
  Mouse Over or Click to Expand
  {getURL(_level0.clickTag, "_blank");}  
 - Audio Initiation – User-Initiated - Click Only
- Rich Media Accepted – Expandable,  - Tag Type – DFA redirects or iframe
  In-Banner Video
 - Geo-Targeting – Yes
- Rich Media File Size – 40k Initial, 1MB Total             
 - Lead Time – 5 Business Days

 

 

 Standard Media Box:

 - Dimensions – 300x250
 - File size max – 40k
 -
Max Loops – 3 loops, 30fps
 - Animation Length – 30 secs.
 -
Flash Ad Unit Click Tag – on (release)

{getURL(_level0.clickTag, "_blank");} 
 - Rich Media Accepted – Expandable,

In-Banner Video
 -
Rich Media File Size – 40k Initial, 1MB Total
 - Expanded Dimensions – 300x490
 - Rich Media Panels – (4) panels,
  60K max per panel
 - Expansion Initiation – User-Initiated -
  Mouse Over or Click to Expand
 - Audio Initiation – User-Initiated - Click Only
 - Tag Type – DFA redirects or iframe
 - Geo-Targeting – Yes
 - Lead Time – 5 Business Days

 

Tall Media Box: Inherit Above Specs Except:

 - Dimensions – 300x490 (600 max if necessary)
 - Geo-Targeting – No
 - Additional Information – No Expandable
 - Lead Time – 5 Business Days

 

 

 

Interstitial Roadblock:

- Dimensions – 640x480, 300x250
  -
Geo-Targeting – No
- Animation Length – 10 secs.   -
Lead Time – 5 Business Days
- Rich Media Accepted – Super Rich Media                
  - Expansion Initiation – Close Button can be
- Rich Media File Size – 100k

in any location and must have non
-
Additional Information – HP-1 per every 24 hours;     

transparent background. It must be clearly
  ROS-1 per every 10 mins.
visible throughout the execution on all
- Audio Initiation – User-Initiated - Click Only   browsers/resolutions.
- Tag Type – DFA redirects or iframe  

 

 

In-Feed Media Box:

- Dimensions – 640x150, 640x250
 - Expanded Dimensions – 600x250, 600x490
- File size max – 40k
 - Rich Media Panels – (4) panels,
- Max Loops – 3 loops, 30fps
  60K max per panel
- Animation Length – 30 secs.  
 - Expansion Initiation – User-Initiated -
- Flash Ad Unit Click Tag – on (release)                        
  Mouse Over or Click to Expand
  {getURL(_level0.clickTag, "_blank");}  
 - Audio Initiation – User-Initiated - Click Only
- Rich Media Accepted – Expandable,  - Tag Type – DFA redirects or iframe
  In-Banner Video
 - Geo-Targeting – Yes
- Rich Media File Size – 40k Initial, 1MB Total             
 - Lead Time – 5 Business Days

 



Push Down:

- Dimensions Collapsed – 970x66
- Dimensions Expanded – 970x418
-
Max Loops – 3 loops, 30fps
- Max Play Time – 15 secs.
-
Expandable, In-Banner Video –

Audio must be user initiated by click
- Lead Time – 5 Business Days
-
File Size – 100k initial load, Up to 1MG
 
for completely loaded ad.
-
This unit auto expands to 970x418

then collapses to 970x66.
- This creative must be set up on the vendor's side

as a 'Push Down' ad type so it pushes content
  down as opposed to expanding over content.
-
Expansion Initiation – 15 sec play and time out

collapse if user does not interact with the unit, must

be click to expand following initital autoexpand
-
Expansion – Should Auto Expand with a close
  button and have replay button once collapsed.
- Capping – The creative must be capped on the vendor's end so the expanded version only appears
  once per session. Replay button must be click to replay or roll over to play.
- Additional Information – Please be sure to set your Z-Index to (1) and ensure that the Flash Wmode is
  transparent.
- This ad must be served/hosted by a Rich Media Vendor, see general creative guidlines for
  recommended vendors

 

Custom Skinning:

- Dimensions – 2000x1500  - Fonts - specific fonts need to be incorporated
- Middle site main content width: 990px  - Color Palette - Advise of specific colors that
- We support 1280x800 (safe zone) desktop   need to be used/incorporated

resolution – all design must fit within these
 - Restrictions/Guidelines - Advise of any legal

dimensions only                    restrictions or style guides that need to be
- All relevant logos & brand art - High Resolution          
  followed for brand and trademarks
  (.eps Illustrator or layered .psd format)  - Copy Points - specific bullet points or calls to
- Images  – hi-res .eps Illustrator or layered .psd         
  or calls to action to be covered
- Size Requirements - Any required point size
 - Linking URL to site or static click-command
  needed for logos, art, fonts  - 1x1 impression trackers (optional)

 

 

Sponsored Content & Logos:

- Dimensions – 300x150, 150x150, 150px75, 90x90       
- Geo-Targeting – Yes
- File size max – 15k - Additional Information – No Animation, No
-
Lead Time – 5 Business Days   exclusive use of Wired black and white logo
- Tag Type – 1x1 and click tags   colors in the ad units

 


Email Newsletter Media Box:

- Dimensions – 640x320, 300x250
-
File size max – 30k
- Lead Time – 10 Business Days
-
Additional Information – Static Image Only
  may provide 1x1 Tracking Pixels & Click
  Command/URL

 

For immediate press and media requests or to request a full copy of our media kit, please contact us below and/or via email by sending all media correspondence to: media@menslifestyles.com

Not good enough and want to speak with someone? We would love to hear from you! Feel free to call us Monday through Friday, from 9:00 AM - 9:00 PM EST, excluding holidays 646.678.1000

From everyone at Men's Lifestyles - Thank you!

 


MEN'S LIFESTYLES CONTRACT TERMS AND CONDITIONS


The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), in print magazines (“Magazines”), websites and mobile sites (collectively, “Websites”), email campaigns (“Email(s)”), digital magazine publications (“Digital Editions”), any other applications (collectively, together with Digital Editions, the “Apps”), and any other services (collectively, together with Magazines, Digital Editions, Websites, Emails, and Apps, the “Service”) published and/or owned, licensed or operated by or on behalf of Men’s Lifestyles Inc. (“Publisher”).  The placement of advertising on any Service constitutes Advertiser’s (and, if applicable, Agency’s) agreement to these terms and conditions.  These terms and conditions may be modified from time to time by Men’s Lifestyles; additional placement of advertising will constitute Advertiser’s (and, if applicable, Agency’s) agreement to any such modifications.

 

A. Men’s Lifestyles Right To Reject, Cancel or Terminate Orders
Men’s Lifestyles reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy in connection with any Service, whether or not the same has already been acknowledged and/or previously published, displayed, performed or transmitted (collectively referred to herein as “Published” or “Publish”), including, but not limited to, for reasons relating to the content of the advertisement or any technology associated with the advertisement.  In the event of such cancellation or rejection by Men’s Lifestyles, advertising already run and to be run shall be paid for at the rate that would apply if the entire order were Published and no Short Rate (as defined below) will apply.
 
In addition, Men's Lifestyles reserves the right to (i) remove from selected copies, editions, versions, or sections of a Service advertisements containing matter that readers have deemed objectionable (ii) implement blocking technology (including, but not limited to, geo-blocking technology) in connection with a Service; and (iii) enhance, upgrade and/or otherwise modify or discontinue any Service at any time.
 
Men's Lifestyles, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date.  Should Men's Lifestyles terminate its relationship with Advertiser and/or Agency, a short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually Published and paid for, herein a “Short-Rate”) may apply and all charges incurred together with short-rate charges shall be immediately due and payable.  Furthermore, in the event Advertiser or Agency breaches, Men's Lifestyles may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Men's Lifestyles on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising.

B. Advertiser’s Failure to Run Advertising/Short-Rate/Merchandising Programs
All agreements for advertising frequency discounts in connection with any Service require that the specified number of advertisements be Published within a specified period and be promptly paid for.  In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to have Published and paid for the specified number of advertisements, or if at any time Men's Lifestyles in its reasonable judgment determines that Advertiser is not likely to Publish and pay for the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and may result in a Short-Rate.  In such event, Advertiser and/or Agency must reimburse Men's Lifestyles for the Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable.  Any merchandising program executed by Men's Lifestyles in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program.  Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date.  Advertising credits must be used by the Advertiser within six months after the end of the period in which they were earned.  If any portion of such advertising credits remain unused at the expiration of the foregoing six month period, such unused advertising credits shall be expired and Men's Lifestyles shall not have any further obligation to Advertiser and/or Agency with respect thereto.

C. Restrictions on Advertiser’s Ability to Cancel Advertising Orders for Digital Editions
Orders for inside or outside cover pages for Digital Editions are non-cancelable.  Options on cover positions for Digital Editions must be exercised at least 30 days prior to four-color closing date.  If an order is not received by such date, the cover option automatically lapses. Orders for all inside advertising units for Digital Editions are non-cancelable less than 15 days prior to closing date. Orders for furnished inserts for Magazines are non-cancelable the first day of the fourth calendar month preceding the month imprinted on the cover of the issue.  Orders for all Men's Lifestyles produced inserts for Magazines are non-cancelable.  In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing.

D. Advertising Positioning at Men's Lifestyles Discretion
Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at Men's Lifestyles sole discretion, and in no event shall such approved restrictions or specifications relate to any user generated content on Men's Lifestyles Websites, Apps and/or Emails.

E. Labeling of Advertisements
Advertisements that simulate or resemble editorial content must be clearly identified and labeled “ADVERTISEMENT” or “PROMOTION” or “SPECIAL ADVERTISING SECTION” at the top of the advertisement, and Men's Lifestyles may, in its discretion, so label such copy.

F. Inserts
An accurate copy of any furnished insert must be submitted to Men's Lifestyles for review prior to the printing of the insert. Men's Lifestyles review and/or approval of such copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder. Men's Lifestyles is not responsible for errors or omissions in, or the production quality of, furnished inserts. Advertiser and/or Agency shall be responsible for any additional charges incurred by Men's Lifestyles arising out of Advertiser and/or Agency’s failure to deliver furnished inserts pursuant to Men's Lifestyles specifications.  In the event that Men's Lifestyles is unable to Publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall nevertheless remain liable for the space cost of such insert.

G. Errors in or Omissions of Advertisements
In the event of Men's Lifestyles errors in or omissions of any advertisement(s), Men's Lifestyles liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Men's Lifestyles for the advertisement), and Men's Lifestyles shall have no liability unless the error/omission is brought to the Men's Lifestyles attention no later than 60 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, Men's Lifestyles shall have no liability.  In no event will Men's Lifestyles have any liability for errors or omissions caused by force majeure or errors in key numbers.  In the event of a suspension of Men's Lifestyles Service due to computer, software, or network malfunction, congestion, repair, strike, accidents, fire, flood, storms, terrorist attacks, acts of war or any other cause or contingencies or force majeure beyond the reasonable control of Men's Lifestyles , it is agreed that such suspension shall not invalidate any advertising agreement but a) will give Men's Lifestyles the option to cancel any advertising agreement, or if Men's Lifestyles does not do so, b) upon resumption of Men's Lifestyles Service, the agreement shall be continued and Men's Lifestyles will have no liability for any errors or omissions or any damages or missed impressions caused by such suspension.  IN NO EVENT WILL MEN'S LIFESTYLES HAVE ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION AND THE LIKE.

H. Trademarks
The titles and logos of the Service Published or used by Men's Lifestyles are registered trademarks and/or trademarks protected under common law. Neither the titles nor the logos may be used without the express written permission of Men's Lifestyles .

I. Warranties; Indemnification
Advertiser and its Agency, if there be one, each represent and warrant that: (i) Advertiser’s and third parties’ websites, mobile sites, applications, e-mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency shall contain all necessary consumer disclosures required by applicable federal, state and local laws, rules and regulations, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all applicable privacy laws, rules and regulations; (ii) it will not merge personally identifiable information with information previously collected as non-personally identifiable without robust notice of, and the end-user’s prior affirmation (i.e., “opt-in”) consent to, that merger; and (iii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Men's Lifestyles on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, complies with all applicable laws, rules and regulations and does not and will not violate the personal or proprietary rights of, and is not harmful to, any person, corporation or other entity.  (Advertiser understands that although the intended audience of the Service is primarily in North America, the Service may be accessible and/or have incidental physical distribution throughout the world.)  As part of the consideration to induce Men's Lifestyles to Publish such advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Men's Lifestyles , its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents,  representatives, successors and assigns against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN-SPAM Act or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed on Advertiser’s behalf by Men's Lifestyles ; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or personal information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; and/or (e) a breach or alleged breach of its covenants, warranties and obligations under these advertising rate card contract terms and conditions. If the Men's Lifestyles participated in the creation of an advertisement, the Men's Lifestyles will indemnify Advertiser in connection with potential claims relating thereto only to the extent it has agreed to do so in writing.

J. Responsibility for Payment of Advertising Bills
In the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency.  Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf.  Advertiser authorizes Men's Lifestyles , at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency.  Any bill tendered by Men's Lifestyles shall constitute an account stated unless written objection thereto is received by Men's Lifestyles within ten (10) days from the rendering thereof.  Payment by Advertiser to Agency shall not discharge Advertiser’s liability to Men's Lifestyles .  The rights of Men's Lifestyles shall in no way be affected by any dispute or claim between Advertiser and Agency. Advertiser and Agency agree to reimburse Men's Lifestyles for its costs and attorneys’ fees in collecting any unpaid advertising charges. Advertiser confirms that it has appointed Agency, if one is specified, to be its authorized representative with respect to all matters relating to advertising placed on Advertiser’s behalf with the understanding that Agency may be paid a commission.

K. No Assignment of Advertising
Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Men's Lifestyles , nor may Advertiser or Agency authorize any others to use any advertising space.

L. Republication of Advertisements
Advertiser and Agency agree that any submitted advertisements Published in a Men's Lifestyles Service, may, at Men's Lifestyles option, be republished, re-performed, retransmitted, archived or otherwise reused by Men's Lifestyles or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others.  The copyright in any advertisement created by Men's Lifestyles is owned by Men's Lifestyles and may not be otherwise used by Advertiser or third parties without Men's Lifestyles prior written consent.

M. Advertising Rates
Men's Lifestyles  Magazine and Digital Edition rates contained in advertising orders that vary from Men's Lifestyles published rates shall not be binding on Men's Lifestyles and the advertisements ordered may be inserted and charged for at the actual schedule of Men's Lifestyles applicable published rates.  Men's Lifestyles Digital Edition rates and units of space are effective with the January issue of the current year.  Announcement of any changes in such rates will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates.  Advertising in issues thereafter will be at the rates then prevailing.  Rates for Men's Lifestyles Websites, Emails and non-Digital Edition applications (i.e., Men's Lifestyles applications other than Digital Editions) contained in advertising orders that vary from the rates established by Men's Lifestyles for Advertiser shall not be binding on Men's Lifestyles and the advertisements ordered may be inserted and charged for at the actual schedule of rates.  Announcement of any changes in Men's Lifestyles rates for its Websites, Emails and/or non-Digital Edition applications will be made thirty (30) days in advance of the first advertisements affected by such new rates.  Advertisements Published thereafter will be at the Men's Lifestyles applicable rates then prevailing.

N. Rate Base Guarantees
Rate base guarantees for Men's Lifestyles Digital Editions are made on an annual twelve month average.

O. Terms of Sale
An agency commission of fifteen percent (15%) will be allowed for recognized agencies.  Payment for all advertising and services is due thirty (30) days from the date of invoice.  All advertising production fees (if any) shall be billed and are immediately due in full within the first month of the advertising campaign.  Interest may, at Men's Lifestyles discretion, be charged at a rate of 1.5% per month on past due balances. Men's Lifestyles may at its option require cash in advance or otherwise change payment terms.

P. Choice of Law and Forum
All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein.  Any action brought by Advertiser against Men's Lifestyles relating to advertising must be brought in the state or federal courts in New York, New York.  The parties hereby consent to the jurisdiction of the state or federal courts in New York, New York in connection with actions relating to advertising, including, but not limited to, actions to collect amounts due for advertising.

Q. Disclaimer
MEN'S LIFESTYLES DISCLAIMS ALL WARRANTIES AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES FOR NONINFRINGEMENT, ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY AND/OR FITNESS FOR ANY PARTICULAR PURPOSE IN CONNECTION WITH THE DISPLAY, PERFORMANCE AND TRANSMISSION OF ADVERTISEMENTS ON MEN'S LIFESTYLES SERVICES.  Without limiting the generality of the foregoing, Men's Lifestyles disclaims all warranties and guarantees with respect to its Services, including, without limitation, warranties and/or guarantees relating to: (a) the positioning or placement of advertisements on the Services, (b) advertising results on the Services; and (c) the accuracy of audience data, including, but not limited to, audience demographic data, audience size/reach data, etc. with respect to the Services.

R. Entire Agreement
The foregoing terms and conditions (and the Additional Terms set forth below) shall govern the relationship between Men's Lifestyles and Advertiser and/or Agency. Men's Lifestyles has not made any representations to Advertiser or Agency that are not contained herein.  Unless expressly agreed to in writing and signed by an officer or senior executive of Men's Lifestyles , no other terms or conditions in contracts, orders, copy, or otherwise will be binding on Men's Lifestyles . Failure by Men's Lifestyles to enforce any of these provisions shall not be considered a waiver of such provision.

TERMS AND CONDITIONS APPLICABLE TO MEN'S LIFESTYLES WEBSITES, APPS AND EMAILS
 
For the purpose of clarification, the terms and conditions set forth in Sections A through R above apply to all advertisements Published in any Men's Lifestyles Service.  In addition, the following terms and conditions set forth in Sections S through Y below (“Additional Terms”) shall apply to all advertisements Published on Men's Lifestyles  Websites, Apps and Emails as provided below.  To the extent the Additional Terms directly conflict with or are inconsistent with Sections A through R above, the Additional Terms shall govern with respect to Men's Lifestyles Websites, Apps and Emails.
 

S. Impression Guarantees and Calculations
Men's Lifestyles  makes no guarantee or representation as to the quantity and/or quality of visits, impressions, circulation, or other usage of Men's Lifestyles Websites, Apps or Emails or of the advertisement, or as to the use of any particular tracking or information-gathering devices, unless Men's Lifestyles expressly agrees otherwise in writing.  Advertiser and Agency acknowledge and agree that advertisements and ad impressions Published on Men's Lifestyles Websites, Apps and/or Emails may be viewed by end users located in and/or outside the United States.  In addition, all impressions and/or other measurements of advertisements for Men's Lifestyles Websites, Apps and Emails shall be based solely on Men's Lifestyles calculations for its Websites, Apps and Emails. Unless otherwise agreed to in writing by Men's Lifestyles, Men's Lifestyles will bill for the advertising on Men's Lifestyles Websites based on such Websites’ own ad delivery numbers (“DFP numbers”); and, if applicable, Men's Lifestyles has the right to bill for advertising in Men's Lifestyles Apps and Emails based on its DFP numbers.  In the event Men's Lifestyles and Advertiser agree in writing that certain ads will be billed based on ad delivery numbers other than the applicable Website’s (and/or Apps’ or Emails’) own DFP numbers (i.e., third party numbers), Men's Lifestyles will bill for such ads based on such third party numbers as long as the delivery discrepancy from third party numbers and DFP numbers is less than ten percent (10%).  In the event that a difference of ten percent (10%) or more arises, both Men's Lifestyles and Advertiser/Agency agree to use reasonable efforts to reconcile the difference and come to a mutually agreed upon solution.  If an agreement cannot be reached or if Advertiser fails to provide its third party ad delivery numbers within ten (10) business days after the end of each month of its ad campaign, Men's Lifestyles reserves the right to bill Agency/Advertiser at a delivery rate of ninety percent (90%) of DFP numbers.  To the extent Men's Lifestyles fails to provide Advertiser with the number of impressions guaranteed (if applicable) on its Websites, Apps or Emails, Men's Lifestyles will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered.  For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable).

T. Errors in or Omissions of Advertisements
In the event of Men's Lifestyles errors in or omissions of any advertisement(s) on its Websites, Apps or Emails (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Men's Lifestyles sole liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Men's Lifestyles for the advertisement), and Men's Lifestyles shall have no liability unless the error/omission is brought to the Men's Lifestyles attention no later than 5 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, Men's Lifestyles shall have no liability.  In no event will Men's Lifestyles have any liability for errors in key numbers.

U. Restrictions on Advertiser’s Ability to Cancel Advertising Orders
Orders for all advertising units on Men's Lifestyles Websites, Emails and non-Digital Edition applications are non-cancellable less than thirty (30) days prior to the start of advertising campaign.  In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services.

V. Additional Advertiser Warranties; Indemnification
In addition to the warranties set forth in Section I above, Advertiser and its Agency, if there be one, each represent and warrant that: (i)  none of the advertisements, ad tags (if any) or any other materials provided to Men's Lifestyles for display on its Websites, Apps or Emails cause the download or delivery of any software application, executable code, malware, any virus or malicious or social engineering (e.g., phishing, etc.) code or features; and (ii) it will not conduct or undertake, or authorize any third party to conduct or undertake, any unlawful or improper actions in connection with the Websites, Apps or Emails, including, but not limited to, generating automated, fraudulent or otherwise invalid clicks or impressions on Men's Lifestyles Websites, Apps or Emails, or collecting data contrary to applicable laws or regulations or Men's Lifestyles Privacy Policy and/or these terms and conditions or Men's Lifestyles Third Party Data Collection Policy (referenced in Section Y below); and (iii) it will comply with all applicable self regulatory behavioral targeting principles, including, but not limited to, the Digital Advertising Alliance and Network Advertising Initiative self regulatory behavioral targeting principles.  In addition to the indemnification obligations of Advertiser/Agency set forth in Section I above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Men's Lifestyles, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section I above) that may arise from or relate to: (a) the linkage of any advertisement on Men's Lifestyles Service to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section V.

W. Additional Disclaimer
In addition to the disclaimers set forth in Section Q above, and without limiting the generality of the foregoing disclaimers, Men's Lifestyles disclaims all warranties and guarantees with respect to its Websites, Apps and Emails, including, without limitation, warranties and/or guarantees relating to: (a) the availability, uptime and delivery of any impressions and/or advertisements on any of Men's Lifestyles Websites, Apps or Emails; and (b) the quantity, quality or frequency of clicks or click-through rates of advertisements on the Websites, Apps and Emails.  Advertiser acknowledges that third parties other than Men's Lifestyles may generate automated, fraudulent or otherwise invalid/improper impressions, conversions, inquiries, clicks or other actions on Advertiser’s advertisements displayed on Men's Lifestyles Websites, Apps or Emails.  As between Advertiser and Men's Lifestyles, Advertiser accepts the risk of any such improper actions.  Advertiser’s exclusive remedy for such suspected improper actions is for Advertiser to request a refund relating to its impacted advertisements in the form of advertising credits on the applicable Website, App or Emails within thirty (30) days from the end of the calendar month in which such advertisement is initially displayed on the applicable Website, App or Emails.  Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Men's Lifestyles.

X. CAN-SPAM
Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by Men's Lifestyles via Email may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and any acts related thereto, and including the interpretations thereof by the FTC or other governmental authorities (collectively, the “CAN-SPAM Act”) and state “Do Not E-mail” registries.  Advertiser agrees to comply with all such applicable laws, rules and regulations.  Without limiting the generality of the foregoing, Advertiser shall fulfill all obligations of a “Sender” as specified in the CAN-SPAM Act, unless Men's Lifestyles agrees in writing to be designated as the “Sender”.  In either case, Advertiser agrees to comply with Men's Lifestyles policies intended to comply with the CAN-SPAM Act.

Y. Data Collection
To the extent Advertiser and/or Agency collects or obtains data from any Men's Lifestyles owned or operated Service, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or "traffic pattern" data, or data that otherwise relates to usage of the Service, user behavior, and/or analytics, Advertiser and/or Agency is subject to the then-current version of Men's Lifestyles Third Party Data Collection Policy, which is incorporated herein by reference (a copy of which is available upon request).

 

Men's Lifestyles Third Party Data Collection Policy
Updated: 4/30/2014

This policy governs each website, mobile site, application, and/or other service, regardless of how distributed, transmitted, published, or broadcast (each, a "Service”) provided by Men's Lifestyles Inc. (“we,” “us,” or “our”) and it binds all those who access, visit and/or use the Service, whether acting as an individual or on behalf of an entity, including without limitation advertisers, creative and media buying agencies, analytics companies, survey/research vendors, widget providers, and other service providers, and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise (collectively, “you” or “your”).  This policy shall apply equally to all of your vendors, service providers, subcontractors, partners, agents, representatives, and any other third parties acting on your behalf.
 
This policy governs all data collected or received from the Service, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or "traffic pattern" data, or data that otherwise relates to usage of the Service, user behavior, and/or analytics (collectively, "Data").
 
Please read this policy carefully, together with our User Agreement and Privacy Policy. The placement of your advertising on the Service, or your collection of Data, access, visitation and/or use of the Service constitutes your agreement to this policy as well as our User Agreement and Privacy Policy.
This policy may be modified from time to time; the date of the most recent revisions will appear on this page, so check back often. Continued access of the Service by you will constitute your acceptance of any changes or revisions to the policy.

(1) You will not collect or use, or direct, authorize or assist other persons or entities to collect or use, any Data, nor will you access or place any code, or direct, authorize or assist other persons or entities to access or place any code, on the computer or device operated by a user of the Service, including without limitation via actions such as cookie synching, without our prior express written permission in each instance.  As used throughout this policy, "code" shall mean all pixel tags, cookies, clear gif, HTML, web beacon, scripts and all other tracking technologies.

(2) Without limiting the generality of the foregoing: (a) no Data may be collected, used or transferred for purposes of retargeting, behavioral remarketing, or targeting any advertisements, segment categorization or any form of syndication which is related to any Service, its content, or its users without our prior express written permission in each instance; and (b) you may not place any code that collects Data or tracks user activity on any Service without our prior express written permission in each instance.]

(3) All Data collected is and will continue to be anonymous or you will immediately anonymize such Data. You will not deliberately collect Data that is “personally identifiable” according to any applicable law, regulation, or agreement to which you are a party, and to the extent such Data is accidently collected, you will immediately discard such Data.  Without limiting the generality of the foregoing, you do not and will not aggregate Data collected into databases or engage in any other process that would result in the collation or organization of the Data such that the Data in such combined form would provide sufficient detail to enable the identification of individual users even if such Data was originally collected anonymously.

(4) All Data is and will continue to be our exclusive property.  You may only use the Data in accordance with the project or scope of work set forth in the agreement between us and you, subject to applicable confidentiality provisions, and must be destroyed by you upon completion of the project.

(5) Without limiting the generality of the foregoing, you will not use, resell or otherwise distribute Data: (a) to retarget users outside of our Service, (b) in a manner that competes with our advertising services (including, by way of example and not limitation, by claiming to provide Data that identifies our users or users that “look like,” or share characteristics of our users, without necessarily tagging them on the Service), or (c) as Data about, originating from or otherwise related to us, our customers, or the Service, and shall not label, denote or refer to in any manner the Data as having been derived from us or the Service, whether or not such Data contains any personally identifiable information.

(6) Specific guidelines applicable to cookies on the Service:

(a) The billable tracking cookie and rich media tags of any rich media served units must be submitted to us for written approval prior to deployment and
may not be implemented on the back end of the rich media tag;
(b) All cookies must contain a functioning expiration date which occurs after the time of placement;
(c) Unless we approve a later expiration date in writing, all cookies used in advertising campaigns must expire on the date that the ad campaign ends
and all other cookies must expire no later than 24 months after the date on which the cookie is stored; and
(d) The domain owner of the cookie must supply us with a link to the applicable Privacy Policy, which must contain clear instructions on the process to
opt-out of the services controlled by that cookie.

(7) Specific guidelines applicable to pixel tags on the Service:

(a) Pixel tags may not be used in non-standard IAB, OPA, added value, or remnant online advertising units;
(b) Pixel tags may not perceptibly increase the overall page latency during loading;
(c) Pixel tags must be able to support 4000 requests per second with 100 milliseconds or less Time to First Byte response;
(d) Pixel tags can only load after the online advertising unit itself loads using a “polite download” technique; and
(e) Pixel tags may only trigger a single DNS lookup.

(8) You may not use Flash cookies, HTML5 storage or any forms of locally stored objects on the computer or device operated by a user of the Service.

(9) JavaScript file may not exceed 1K in size.

(10) Redirects are not permitted.  Only direct requests can be made.

(11) You will not block or otherwise limit delivery of advertising for any reason related to impression guarantees, verification or other targeting, without our express prior written permission in each instance.

(12) We (and our representatives) shall have the right to inspect, review, and examine your policies, procedures, practices, records, and systems to verify compliance with this policy, provided that such inspection and review is conducted during reasonable business hours with no less than five (5) business days' prior notice.

(13) You do and will employ up-to-date, industry recognized “best practices” with respect to technology and procedures to prevent and detect theft, piracy, leakage, unauthorized access, copying, duplication or distribution of all Data.

(14) You will notify us of any breaches of security in connection with Data as soon as practicable, but no later than one (1) week of discovery of such incident.

(15) Without limiting any of the foregoing, you hereby represent and warrant that you do and will comply with all applicable international and U.S. federal, state, and local laws, rules, regulations, legal orders or decrees and similar promulgations in connection with your collection, use and distribution of Data, including without limitation COPPA, the EU ePrivacy Directive, and FTC guidelines, as well as laws or regulations limiting the types of Data that can be collected (e.g., health information, credit scores etc.).

(16) You will provide a meaningful opportunity for users to opt-out from Data collection and targeting by you and your affiliates and customers.

(17) You will comply with the Self-Regulatory Principles for Online Behavioral Advertising as promulgated by the Digital Advertising Alliance ("DAA"), which is explained in detail at www.AboutAds.info, to the extent such principles, or part thereof, are applicable to your activities in connection with the Service.

(18) You will not grant access to Data to any third party except a) on a need to know basis in order to provide specific services to you; b) after conducting a reasonable investigation of such third party and c) upon entering a written agreement with such third party which contains obligations which are at least as restrictive as the foregoing.

(19) Our failure to object to your action or inaction, or our prior express written permission, in any instance does not and may not be deemed to constitute our opinion that such action or action is in compliance with, or brings you into compliance with, this policy or any applicable law, rule, regulation, legal order, or decree, and does not in any circumstance relieve you of your obligations to comply in all respects with this policy.


For immediate press and media requests or to request a full copy of our media kit, legal policies and contracts, please contact us below and/or via email by sending all media correspondence to: media@menslifestyles.com

Not good enough and want to speak with someone? We would love to hear from you! Feel free to call us Monday through Friday, from 9:00 AM - 9:00 PM EST, excluding holidays 646.678.1000

From everyone at Men's Lifestyles - Thank you!




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