The Red Bulletin is a global magazine published each month in eight countries worldwide. It covers the very latest news from the world of Red Bull in an inimitably witty, intelligent and pithy style. The result is a modern lifestyle magazine focusing on sport, people, art and culture designed to break new ground.

Red Bull is debuting 75,000 copies of its monthly Red Bulletin magazine in 20,000 U.S. newsstands. There will also be a free iPad edition and subscriptions available. The company plans to mail 1.2 million copies to be included in newspapers like the Los Angeles Times and the New York Daily News